Working on the Flyover Show 2018 social media campaign was in partnership with Aspire 4U and Megan Innes. We we’re provided with a brief to update and access the event’s social media platforms to promote their 2018 event. The campaign was to include creating social media graphics and scheduling content to help grow the audience. Our tasks also included promoting and announcing the artists that were performing on the Flyover Show’s social media channels. I also sent the press release out to a number of local sites that would get the release out on time to promote the event and the founder of it.
Some of the graphics for the posts we’re provided by a graphic designer. Therefore the main parts of the campaign I supported was the scheduling of the content and creating other graphics such as the one shown.
Facebook and Instagram paid adverts were also used during this campaign, this gave us varied results – the paid adverts clearly made a difference and is shown on the graphs as it has gained as more reach, page likes and followers.